Project Overview
Brief:
This Trip Planning App that caters to young travelers who value collaboration while planning trips. The app includes basic features such as ticket booking, car rental, and hotel booking, and also allows users to invite others and create decision polls to make planning easier and more interactive.
Problem
How might we empower young travelers with a collaborative way to document, and organize while they travel with multiple people, like their families or friends?
How can we make the travel planning process more effective and easy?
How should we help travelers with travel epidemic prevention policies and customs of different countries?
Goal
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Facilitates collaborative travel planning, allowing users to make travel decisions together.F
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Simplifies the decision-making process by providing multiple options and streamlining the booking process, allowing users to plan and book their trips all in one place.
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Make traveling abroad more convenient and enjoyable through our app.
SOLUTION
Loading
Loading page of the app, with brand logo and theme color.
Plan
Plan page, creating process, with friend invitation option.
Alert
Entry requirement advise for foreign travel.
Profile
User's profile, include reward point tracking.
Plan 2
Plan page, planning process, booking list of all aspects.
Poll
Poll page, visual result for the poll among travel group members.
Home
Home page with promotions and recommendations of travel plan.
Calendar
Calendar page to document every event.
Advise
Recommendations of all aspects of traveling.
Research
In the early stage of the formative study, we planned and conducted micro-user research to study user habits and narrow down our target audience by doing an online survey. We received over 30 responses to the survey. This helps us narrow done our target user group and target some pain points. By analyzing the research data we gathered, we soon created a persona and user journey map. Other than the survey, we also interviewed four participants about their travel planning experience.
Insights
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Users value efficiency and balance
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Users are usually not loyal customers of one platform, they prefer to choose the most efficient way to list all types of data in one place
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Users care about award points a lot
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Users want to accomplish everything on one site
Persona &
User Journey
Based on the data we collected from our previous research, we developed four personas. These personas represent young working professionals aged 21-35 who are interested in budget travel with our company. We combined the main features from each persona to create a final persona and user journey map that accurately reflected the needs and expectations of our target audience. This approach allowed us to create a design solution that addressed the unique requirements of our users and provided a seamless travel planning experience.
User Flow & Storyboard
We create a general travel app flow first. Then we split features among every team member, to create a flow about that specific feature. We decided to focus on the User Invitation +Trip Planning + Voting function. Then we create a storyboard based on our focus features.
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Prototype
Usability Test
We conducted a total of four usability tests with participants who matched the demographics of our target audience - young travelers aged 21-35. Each team member conducted a single session remotely or virtually, during which we recorded the session and took notes on key findings. Following the usability tests, we analyzed the data we collected and identified patterns to summarize our research insights. This rigorous approach allowed us to gain a deep understanding of our users' needs and expectations, informing our UI design process and enabling us to create a solution that provided a seamless travel planning experience.
Reflection
Throughout this project, I gained invaluable learning experiences, including trying out the user journey method for the first time. Conducting a large number of user surveys was also a new and challenging experience, but analyzing and summarizing the results greatly informed our design process. While not all of my initial ideas were ultimately realized, I am pleased with the successful implementation of several interesting features. Overall, this project enabled me to refine my UI design skills and provided a unique opportunity to create a user-centered solution that met the needs and expectations of our target audience.